The iconic festive jingle is one of the most played songs throughout December (and beyond), so much so that Mariah is thought to rake in between $2.5-3million in royalties each year but new research says that 12% can’t bear it.
It turns out that Christmas music isn’t a top hit when it comes to getting in the holiday spirit at all. According to a new national research study of 2,000 adults by Greene King, seeing family over the festive period has been voted the best thing about Christmas (28%), followed by decorations and hitting the pub.
When it comes to festive traditions we could do without, one in five (20%) would vote to ban Christmas jumpers (18%) with a further 13% voting to ditch the tradition of Secret Santa. Other traditions that the nation is tired of include singing Christmas carols (7%) and Christmas-themed music (6%).
Throughout December, Brits visit the pub an average of four times to catch up with pals and enjoy the merry festivities, with over a third of the nation (35%) feeling that the classic pub is the perfect place for Christmas celebrations. What’s more, almost a quarter (24%) view the pub as the most important place for the local community at Christmas.
With this in mind, and to keep Brits in the festive spirit with an extra special Christmas present, Greene King has launched a brand-new Christmas giveaway, with a grand prize of a £3,000 TUI holiday voucher and £2,000 cash on offer. To win, all they have to do is and share what it is that gets them in the festive spirit on their website.
Andrew Gallagher at Greene King Pubs said: “As a nation, we’re big on tradition, and it’s fantastic to see that despite the ongoing pressures, Brits still place the pub at the heart of the community.
“Aside from the welcoming festive atmosphere, one of the main reasons that our pubs resonate so well with communities across the UK is that they’re accessible to all, and provide the perfect place to connect with loved ones at such an important time of year. It doesn’t matter if you’re dropping in with friends for a quick festive drink or planning a big Christmas meal with your family, we’ve got something for you.”
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